Company culture can identify a business. Businesses with a positive brand presence attract people who want to work for them. One has to wonder, in the light of recent and previous news that highlights companies and institutions facing lawsuits on charges of discrimination, what kind of professional culture these institutions are building within their ranks. Where is the policy of “zero tolerance”?

When my employees gather every month for our staff meeting, everyone has the opportunity to showcase and know about our culture closely. This is the time when management also enhances company policies, procedures and workplace changes. More policy clarifications are available to staff through intranet, handbooks and senior managers.

The culture we create within our companies is what distinguishes us from other entities. It is not always clear and it is not always easy to develop. However, somewhere along the way we build our workforce and internal structures, we must define what will be the culture of our company. It is also rooted in company policies, practices, staff composition, workplace fitness, internal structure and public presence.

Leaders in any organization should be the role models for their employees. It is the standard by which the company and employees will be measured. Building the company’s culture begins with several key elements and here is How to build a positive company culture with your staff, HR consultants and others:

  • Develop a mission statement that identifies the core values of the company.
  • Evaluation of strategic objectives. These will include quarterly and annual targets.
  • Create a clear chain of leadership and responsibility using organizational charts.
  • Develop a clear code of conduct for staff and management.
  • Have your HR department develop and issue employee manuals and guides for reference to staff.
  • Encourage unity among the workers.
  • Develop and use an internal network to educate and engage staff.
  • Assess practices and performance on a quarterly basis using surveys to ensure success.

Just as no cultures in the world are quite similar, the company’s culture varies depending on the industries. Positive relationships among staff, diversity, fairness, honesty, and strong partnerships can foster the company’s culture both internally and externally. The company culture must also be flexible so that it can be adapted to the evolution of the company profile. Since practices, policies and goals may change when you modify the culture within your company. It’s important to communicate changes to your employees and help them with any transitions if this happens. A strong corporate culture can help keep everyone focused and increase performance through shared goals.